The bleed refers to the area surrounding your document that is to be trimmed by the printer. Should you wish to print to the edge of your document it is advisable to continue your design into the bleed area as to avoid a white band of unprinted paper surrounding your design.The industry standard bleed area is 3mm however sometimes a printer may request another size.
CMYK refers to the process used by printers to colour your artwork. CMYK is used all over the world within the design and print industry, using this process the printer is able to match the colours of your design using the 4 colours, Cyan, Magenta, Yellow and black (k). RGB however is the colour process used when designing for the web or any other media that is viewed digitally. In most cases a design can be converted to CMYK or RGB however it is important to note that colours may appear different when printed after being designed digitally.
When it comes to images it is important to have the best quality you can. With this in mind it is sometimes needed to enlarge an image or modify it to suit a specific design or need. Vector graphics can achieve this by converting the image into a series of lines rather than pixels. Having a vector version of your image enables the image to be resized without the issue of loss of quality as the lines that make up the image are merely enlarged.
images come in many forms, many that you will see on websites for instance are likely to be a JPG or a PNG. JPG files are what you would get from taking a photograph and saving it to your computer. JPG’s are fine however a JPG will lose quality over time as it is downloaded and it’s dimensions changed. The other option is a PNG, this format allows the user to remove white backgrounds from their image. This is handy when designing a logo that has to be placed over multiple backgrounds and will not reduce image quality.
When sending artwork such as a logo or a design you may have, it is important that we receive it in a format that we can edit here at the studio. It is always best to send your files as an editable PDF document or if you happen to have Adobe Illustrator or Adobe Photoshop then saving your work as either an AI file (Illustrator) or PSD file (Photoshop). should you not have any of these and you just have a JPG to work with then not to worry we can usually copy your logo or design and turn it into a vector for future use.
Should your artwork be destined to go to print, it is important that we get a copy from the printer to make sure we have done our job properly. Acquiring a proof enables us to make changes or corrections to your work so that when your artwork arrives there won’t be any nasty surprises. Having a proof also means that we can tweak colours to match your original design.